CASE STUDY NO. 2
Fairy Tale Physics
The Fairy Tale Physics book series combines the captivating narrative of fairy tales with fundamental physics principles to spark kid's curiosity and enthusiasm for science.
Industry: Book Publishing
Role: Email Marketing Strategy, Copywriter
I developed a strategic roadmap and wrote the copy for a five-part lead magnet email sequence.
Lead Magnet Email Sequence Roadmap
✅ Email #1: Lead Magnet
Goal: Inform your audience
Strategy: Explain the product
Explain who the books are for and what they accomplish
✅ Email #2: Who is Kip?
Goal: Entice them (or their student) to read the free download
Strategy: Entertain them
Provide a brief story synopsis
Show off an illustration from the book
✅ Email #3: Who is Sarah?
Goal: Make it personal
Strategy: Introduce yourself
What inspired the author to write this series
Why Sarah Allen is an authority on this subject
Fun facts about the author
✅ Email #4: Did you know?
Goal: Provide value
Strategy: Pique their interest with knowledge
Share a fun physics fact from the first book in the series
Explain the book series is all about engaging, easy-to-understand material
✅ Email #5: Prove it's worth it
Goal: Get them to make a purchase
Strategy: Reiterate value and make it easy to purchase
Provide evidence that storytelling is the most effective learning method
Provide social proof that the series has helped many students already
Give a call-to-action to purchase and where to buy