CASE STUDY NO. 2
Fairy Tale Physics
The Fairy Tale Physics book series combines the captivating narrative of fairy tales with fundamental physics principles to spark kid's curiosity and enthusiasm for science.
Industry: Book Publishing
Role: Email Marketing Strategy, Copywriter
I developed a strategic roadmap and wrote the copy for a five-part lead magnet email sequence.
Lead Magnet Email Sequence Roadmap
✅ Email #1: Lead Magnet
Goal: Inform your audience
Strategy: Explain the product
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Explain who the books are for and what they accomplish
✅ Email #2: Who is Kip?
Goal: Entice them (or their student) to read the free download
Strategy: Entertain them
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Provide a brief story synopsis
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Show off an illustration from the book
✅ Email #3: Who is Sarah?
Goal: Make it personal
Strategy: Introduce yourself
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Author photo
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What inspired the author to write this series
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Why Sarah Allen is an authority on this subject
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Fun facts about the author
✅ Email #4: Did you know?
Goal: Provide value
Strategy: Pique their interest with knowledge
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Share a fun physics fact from the first book in the series
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Explain the book series is all about engaging, easy-to-understand material
✅ Email #5: Prove it's worth it
Goal: Get them to make a purchase
Strategy: Reiterate value and make it easy to purchase
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Provide evidence that storytelling is the most effective learning method
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Provide social proof that the series has helped many students already
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Give a call-to-action to purchase and where to buy
✅ Email #1: Lead Magnet
Subject: 🏰🔭 Fairytale Physics: Here’s your free download!
Preview: 🔍You’ve signed up to receive a free download from Sarah Allen.
✅ Email #2: Who is Kip?
Subject: 🧙♂️🔭 Fairytale Physics: Who is Kip and what must he do?
Preview: Meet the hero of our story and learn what he does with an 🍎.
✅ Email #3: Who is Sarah?
Subject: 🏰🔭 Fairytale Physics: Meet the author, me!
Preview: 🔍Who is Sarah Allen and where did she get the idea for these books?
✅ Email #4: Did you know?
Subject: 🌌🔨 Fairytale Physics: Floating in space with a hammer
Preview: 🔍 Did you know physics could be fun?
✅ Email #5: Prove it's worth it
Subject: 🏰📖 Fairytale Physics: Don’t miss this learning opportunity!
Preview: 🔍 Did you know kids learn best from stories?
